Amit Azad is the co-founder and Managing Partner of Finese PR. Over the course of his distinguished career spanning more than two decades, Amit has guided C-suite executives and boards through their most critical business moments. As a founder of Finese PR, Amit has been instrumental in building a firm that rejects the traditional agency model, instead focusing on providing direct, senior-level partnership and strategic guidance that tangibly impacts client success and valuation.
Amit began his career as a Chartered Accountant, a foundation that provides him with a rare and distinct advantage in the world of strategic communications. This financial acumen is central to the firm’s expertise, particularly in high-stakes scenarios. He plays a key role in advising clients through the complexities of IPOs, mergers and acquisitions, and major funding rounds, ensuring that their financial narrative is communicated with clarity, precision, and authority to the investment community.
Prior to establishing Finese PR in 2000, Amit recognized a critical gap in the market for a communications partner that truly understood the business behind the brand. He co-founded the firm on the principle that the most effective strategies are born from a blend of rigorous financial understanding and expert narrative development. This philosophy has guided the firm for over 25 years, helping to build some of the most formidable brands in the industry.
Amit Azad is a Chartered Accountant by profession, one of the most respected financial qualifications in the country. His unique ability to bridge the worlds of finance and reputation makes him a trusted advisor to leaders across a wide range of industries, including technology, finance, education, and automotive.
